Information Architecture
UX Design
Front End Development

League & Legends are an NRL merchandise store. I designed the new responsive home of this e-commerce success story.

Mobile views

In early 2015, the Internetrix team were tasked with the responsive redesign of the League & Legends website to increase mobile friendliness, in recognition to the fact that it would lead to higher conversion rates.

League and Legends

Since we completed the responsive upgrade, not only have League and Legends seen a rapid rise in conversion rates, but their website has also been ‘visually refreshed’, helping to better reflect the vibrant energy of the League & Legends brand.